I don’t mean to harsh your vibe, but quite literally your idea is worthless.

It is worth nothing.

Nothing.

But this isn’t a negative post. This isn’t designed to beat you up or break you down.

Quite the opposite.

It’s just that we live in this world in which people say they’re “doing” things that they’re thinking about doing. And I think it’s important to let people know that ideas are commonplace. They’re simple and easy and pretty unimportant.

Execution is everything.

Take my podcast for example.

“I’m starting a podcast for this site/book/coaching method.”

I’ve recorded a bunch of episodes. I’ve thought about, thematically, what I want to say.

But you can’t touch it. Because I haven’t DONE it yet.

The other day I was interviewing someone who taught a bunch of classes in a recent “startup school” and one of the things that he talked about was that logos, and branding, and registering domains, and registering social media profiles, and even building out a site for your idea are also ABSOLUTELY USELESS without the next step; without the “do”.

In fact, they’re the easy, fun parts.

It’s like saying “I’m an auto mechanic” because you bought all the tools that auto mechanics would use. No, you’re not an auto mechanic. You didn’t do the work. You did the fun stuff.

Every week I go play games with some friends and every week we talk about “what new business did Mike start this week” and I always tell that of some grandiose idea that I’ve come up with. And sometimes I flesh those ideas out.

But mostly what I’m telling them about are the ideas that I have. And ideas are worthless.

“But Mike, you have to have an idea before you can act on it.”

Yes. That’s true. You need to figure out what you’re going to do before you can actually do it.

But if you’ve been coming up with names for your restaurant for 4 years and you’ve got a logo and you came up with an awesome menu and you don’t own a building and you’ve got no capital or investment partner and you can’t make a grilled cheese without setting off a smoke detector…that idea is worthless.

In fact, it’s worth LESS than zero because the time you spend considering the imaginary execution of this idea could be spent ACTUALLY doing the work.

“If you can dream it, you can achieve it.”

Horseshit. I can dream all kinds of stuff. The world is formed by those that executed ideas.

So, if you have an idea…remember…you’re 0% done.