Most people want to be the best.

Very few people live their life thinking, “wouldn’t it be awesome if I could be the 37th best hockey player in the world.”

No one sits around wondering, “what would it be like to be the 95th richest person in the world.”

Well, let me tell you.

The 37th best hockey player in the world (or at least the NHL) is (according to a Postmedia poll) is a man named Kris Letang. Kris makes 7.5 million USD a year and has one multiple Stanley Cups. Not bad for somebody well outside the top 10.

That 95th richest person in the world?

That would be Charlene de Carvahlo-Heineken. Yes, that Heineken. She’s worth $16 billion. With a B.

Now, this isn’t a post about being rich and rich doesn’t solve problems. This is a post about what you’re striving for. And it’s a good question.

What do you want to be when you grow up?

Do you want to be THE name in THAT THING?

Why?

Here’s why comparisons to others is NEVER the way to go.

You can do your absolute best, and lose. It happens all the time.

A runner achieves a personal best at the Olympics…and comes dead last in an event.

So which judgment do you roll with?

Is it about being THE best or about being YOUR best?

I don’t want to be the best personal coach in Canada. I don’t even want to be the best personal coach on my street. I mean, I hope that I am because I don’t think there are any others on my street.

But that’s not the goal.

I’m not out hustling for superlatives.

I’m trying to make a difference.

I’m trying to help people.

I’m trying to live a life worth remembering.

One of my personal mentors, Gary Vaynerchuk talks about how the main motivating factor in is life lies in imagining his funeral. He wants people to be blown away by who shows up. He wants people to be amazed at how many people he was able to reach and lift up.

That’s where I’m at.

I don’t care if I make some list.

I care if I make a difference.

So when you’re thinking about what you want to achieve, do you want to be THE best or do you want to be YOUR best?