They say that if a butterfly flaps it’s wings in Japan there’s an Earthquake in California. It’s known as the Butterfly Effect. Now, the theory is a little more complex than that. But at the core, it’s about the idea that it is the little things, those minute choices that impact our life in the greatest of ways.

There’s another really cool thing about really little choices. They rarely allow you to make big mistakes.

Obviously I believe this. I wrote the book on it.

But here’s WHY I believe it and why I think that very small choices should guide your everyday thought process.

When you tackle a project, it’s easy to get overwhelmed. It’s easy to think to yourself; “there’s no way I can go from where I am to where I want to be.”

Here’s the secret.

You’re not wrong.

Now, you’re not entirely right either.

But you’re close.

I sit here today about to take on a very large marketing project under my OneRedCat brand. It’s a big project and it allows me to continue to build and move forward on developing my skills as a digital marketer.

And it’s impossible.

But I’m going to do it. And here’s how.

I’m going to send an email to the client and I’m going to ask them for a few things. Then, I’m going to take those things and I’m going to come up with some questions. Then, I’m going to ask people those questions. Then I’m going to look at that information. Then I’m going to start to sort and scan and categorize that information. Then…well…you get the idea.

You see, when you’re on one side of a chasm and you need to cross a bridge, there’s really only one way to get across. You need to step on the bridge. Then you need to keep walking. Then you need to keep walking. Then you need to make it to the other side.

Sure, you COULD try to jump across the whole thing. Everything I’ve seen in cartoons would suggest to me that that would be a rather large mistake.

Don’t do that.

That whole “go big or go home” shtick?

Sure. You could do that.

That whole, “aim for the moon and if you miss, you’ll end up in the stars” thing?

Yeah. That’s true. But as you float off into space, run out of oxygen, freeze to death and die, you’ll probably be thinking;

Hmmm. Maybe baby steps would have been a good way to start.