My kids are very different.

My son is logical. Things are real. When I tell a story he often asks, “is that real?” and when I say no, he sort of dismisses the story. In the words of Will Farrell; “you sit on a throne of lies.”

My daughter on the other hand has a vivid imagination and tells complex (and lengthy) tales every night.

There’s a time and a place for both of these styles but for now, I want to talk a little bit about my daughter.

You see, I don’t think you’re imaginative enough.

I think that each of us has been a little broken down over the years. Our parents lied to us for years about the Easter Bunny and Santa Claus. They told us we could do anything if we just put our minds to it. And they told us that telling the truth was always the right call.

Lies. All of them.

In doing so, we’ve come to believe that the real; the tangible; the visible is always the right call. And it’s created a generation of people who don’t use their imagination as they should.

So many people are just looking around at what everyone else is doing, repackaging, repurposing and rereleasing. But my daughter does two things that are vital when she’s telling stories.

First, she is animated. She is passionate. She uses her eyes to tell every story. She is a MASTER storyteller because every story is told with vicious focus.

Second, she watches the audience. My daughter will watch you intently while she’s telling a story and if she doesn’t like the feedback you’re giving her, she flips the script and changes the whole game. You’re not loving her story about pirates?



My daughter is the queen of jab, jab, jab, right hook.

If you need help figuring out how best to tell your story, either online or in person, might I suggest that you listen to your kids. They are an infinite source of wonder and imagination.

Imagination is the key to succeeding. Sure, you need to be logical when it comes to things like payroll.

But your content should be dominated by imagination.