I hear a LOT of bad advice in the run of a day. I’m on a lot of different channels where people are trying very hard to present their opinions and push their ideas as a legitimate option for the future. And there’s one thing that I’ve noticed that I feel like I have to point it out.

Enthusiasm is a very poor indicator of a good idea.

There are lots of great ideas out there. Lots of them. And sometimes they’re put forward by incredibly positive people. Sometimes those people are super excited and confident about their ideas. And sometimes they’re not.

And that’s ok.

There’s a guy I play hockey with. Let’s call him Ryan.

Every week someone on our team brings beer. After the game, we each have a beer and talk about how most of us (me) are too old (me) or too out of shape (me) to be hockey players.

But Ryan makes his own beer and when it’s Ryan’s turn to bring beer, he often brings something that he’s brewed.

Now, Ryan is in sales. Ryan is very good at sales. He knows his product. He knows his customers and he knows how to connect those two things. Ryan can sell things veery well.

Except beer.

This week Ryan brought a beer that he described as “a failed attempt at an amber ale that kind of turned brown and wasn’t very good.”

As you can imagine, this didn’t elicit a particularly excited response from the team, but every grabbed a little plastic cup and soldiered on anyways.

And it was delicious. I don’t even like browns (I’m a terrible beer critic) and I thought it was delicious, as did most of the people that were in the room.

Now what does this have to do with anything?

Well, Ryan wasn’t particularly excited about the beer. He wasn’t brimming with enthusiasm. Conversely, I’ve heard people tell me how AMAZING something was only to be categorically disappointed.

What I’ve learned it this.

Enthusiasm is a very poor indicator of a good idea.

I’ve had some ideas I was VERY excited about that went down in flames and some very casual ideas that blew up (and not in the bad way).

The point is that our excitement level and whether or not we can pitch “the thing” can all come later.

Start with the work. Work on the enthusiasm when you NEED to convince someone else that “this thing” is great.

And don’t believe the hype.

Yours. Or anyone else’s