So, I was on the phone today with a potential client and partner for my other business when I made a statement that made me stop for a second.

We were discussing people who don’t commit and how they’re basically just switching between swimming pools that are right beside each other but not getting much swimming done in either pool.

“Some people are just sitting between the two, one leg in each pool, wondering why they can’t swim.”

I can’t come up with a statement that describes most of us any better than that one.

We take on projects and half-ass our way through them, never committing to one or the other, and wondering we’re not making any headway.

Why?

You know that whole gambling quote, “you can’t win if you don’t play?”

I think it’s important to remember that you also can’t lose if you don’t play.

When you dive into the pool, you might drown. If you’re sitting by the pool, people might think that you swim or that you swam or that you’re going to swim. It’s like Joey from Friends when he got his Ferrari. He couldn’t drive it. But he looked the part.

So the real question is, do you want to look like a swimmer or do you want to swim?

It’s easy to look like you’re going to swim.

You can come up with a logo and a name for a business. You can plan and plan and plan.

But in the end you have to dive in.

Until you’ve actually sold something to someone for something, you’re not swimming.

I have spent a great deal of my life talking about things that I’m GOING to do. I’m GOING to write a book. I’m GOING to have a podcast. I’m GOING to start a business.

Now I’ve done each of these things and I’ve come to realize that I was never further from actualizing these things than I was when I was talking about doing them.

So when you see someone talking about stuff they’re going to do, realize that the people that REALLY get things done, don’t talk nearly as much about what they’re going to do. They just do it.

Take this blog series for example.

I decided to do it. And then that day I started doing.

Now, I did say that I was going to be doing it…but then I started doing.

The longer the time between you thinking you’re going to do it and when you need/want to do it, the greater the chance that you’re not going to do shit.

So let’s not talk about what you’re GOING to do in 2018.

What are you doing?

Right now?