So how do you sweat the small stuff without causing a coronary malfunction? Well, deal with it. Deal with it WHILE it’s small. Solve every problem while it’s addition before it turns into algebra. If you take care of the little things, the big things just fall into place. Well, that;s a lie. But once the little stuff is taken care of, you can focus on the big things. The other nice thing about the small things is that they’re typically pretty easy to deal with. This creates a feeling of achievement and accomplishment that will help you when it comes time to deal with the elephants in the room.
When I think about the apps or even just products that have really blown me away, it’s the little things that have really hooked me. Simple things like the fact that pages PHYSICALLY turn in iBooks, or the fact that Elevtr offers its users and opportunity to connect with them to build on their ideas far beyond the reaches of their app, or the shake to shuffle equipment feature in Hipstamatic that lets me play a little bit of roulette with my picture or the inspiration portion of the Ted app that allows me to build custom playlists based on a feeling.
The point is, it is the little things that impress. And it’s the little things that can destroy you. So, sweat ‘em. Get ‘em done. Move on. Don’t listen to self help books that tell you to bury your head in the sand.
Ostriches are terrible entrepreneurs.